Tim Jones, former racing manager to owner Andrew Tinkler, is excited at his new role as commercial director to new venture Equinity.
A chance meeting with racehorse owners Keith Hanson and Steve Catchpole at trainer Michael Dods' stables in North Yorkshire has led to Jones joining the concept which is a subsidiary of Fine Industries.
Equinity is a welfare and training tool designed to monitor the welfare of racehorses. The system uses continuous heart-rate monitoring to provide an early indicator of potential health deterioration, and also determine heart-rate recovery time, which is a vital indication of a horse's fitness.
Jones said: "Keith and Steve identified a project that could put their software department to good use designing a system which assesses health and fitness via heart-rate readings and sectional times.
"Wirelessly, the information is collected and is downloaded through a software system. The idea is to try to provide trainers with data during the training of the horses which helps them establish how healthy and how fit the horses are.
"The product has been in the development process for two years and was soft launched last spring and has been extensively trialled. It is being used by about 750 horses in this country and Ireland. About 15 trainers are using the system at the moment and that figure is growing by the week.
"It's a very sound system and gives information which is extremely useful and valuable.
"Technological advances are going to play an increasing part in the training of racehorses in the future. I felt it was a good opportunity to get involved with a forward thinking enterprise and something which can make an impression on the game in the future.
"The timing couldn't be better. I started with them just after the New Year and we are heading to Dubai as the first stage towards the global marketing process over the next couple of months. Hopefully it will give us exposure to trainers from different parts of the world. We're pretty confident we've got a product that will appeal."
Jones's previous roles in racing have included auctioneer and marketing manager for Tattersalls, racing manager for Highclere and Royal Ascot Racing Clubs, European agent for the Dubai Racing Club and racing Manager at Great Leighs.
20 August 2014Hill scratched from Voltigeur
Dutch delivers in Acomb
Blaine works his magic
Byron bids for Curragh Renaissance
Smullen sweet on Anthem chance
Taghrooda ready to wow York
Zarkandar in Ces reckoning
Gosden ponders Cambridgeshire plan
Gal set for easy spell
Estimate leads Lonsdale eight
Glance seeking Lowther glory
Tasaday ready for York test
Power heads Nunthorpe field
No tactical concerns for Tag team
Toast ride relinquished by Spencer
Blue is the colour for McCreery
Hill in peak form for Voltigeur
Certain claims clear-cut success
Prince aiming for Acomb glory
Champagne target for Belardo
Telescope team eye Group One glory
Australia camp expect trip to suit
Anthem takes Lowther test
19 August 2014Duke aiming for York reign
Tag tops Oaks field
Matron on Thawaany agenda
Halford anticipates Tosc boost
No hurry for Panama plan
Millman plots weekend Celebration
Overbury role for Dunaden
O'Brien calls on two for Oaks
Newmarket entry for Abandon
O'Brien has some Australia concerns
Pale Mimosa at Ebor summit
Baitha remains in Gimcrack hunt
Anodin fired up for Foret
Moore given Hill role in Voltigeur
18 August 2014Fallon back on Tuesday
Celebration time at Goodwood
Wonder to return to top table
Maximilian in Flying form
Nonette is Maid to measure
International call-up for Australia
Leger dream over for Elite Army
Angel is heaven sent for Tregoning
Memory saved for Doncaster
Panama makes it five on bounce
Hanagan back in business
O'Brien states Australia intention
Kingman powers to Marois glory
Tupi moved up in Boutin
Hawkesbury lame after defeat
Barron hoping for Knavesmire rain
Irish Champion go-ahead for Amralah
Wow factored into Morny picture
17 August 2014Kingman green light for Marois
Flemenstar on road to recovery
York poser for Fellowes and Hill
Kenny 'much brighter' after fall
No rush on Spring plans
Magician second in Million
Olympic aims for Deauville glory
Kenny assessed after Flat fall
Lynch on mark at Doncaster
Estimate given Lonsdale option
Breton rocks in Newbury thriller
Do delivers in St Wilfrid
Dunlop delight over Cadeaux
Belardo takes step up ladder
Flippant strikes for Alison
Power tops Nunthorpe possibles